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Wiktionary
reallocation

n. The act of reallocate; a second or subsequent allocation.

WordNet
reallocation
  1. n. a share that has been allocated again

  2. a new apportionment (especially a reallotment of congressional seats in the United States on the basis of census results) [syn: reallotment, reapportionment]

Wikipedia
Reallocation (media)

Reallocation is a term in the media industry used to describe the practice of relocating an unsuccessful series that was originally developed for a broadcast network onto a cable network in hopes of gaining the attention and interest of a niche audience as well as growing a larger audience.

Reasons for reallocation are not always due to cancellation. Reallocation is also used to regain expenses lost due to production fees on under performing content. In some cases reallocation is used in order to promote an unsuccessful series.

Although not a common practice,

Usage examples of "reallocation".

It involved a major reallocation of riders, which included Jessy being temporarily transferred to the lower east camp at Wolf Meadow.

Much politicking, reallocation of scant resources, then, this pitifully inadequate mission.