Wikipedia
RealAge is a division of Sharecare that provides health information to consumers. Now the registration path for Sharecare.com, the stated mission of RealAge is to encourage consumers to maximize their health and wellness by making their "RealAge" younger. It was founded by Michael Roizen, currently the chief wellness officer at The Cleveland Clinic. In the RealAge Test, users typically fill out a questionnaire about their health history, which is then used to generate personalized content, including highly targeted advertisements. Most revenue comes from pharmaceutical companies paying to advertise their drugs to individuals who have taken the website test and become members.
RealAge has fueled five New York Times #1 best-selling books, including RealAge: Are You as Young as You Can Be?, which has been promoted by Oprah Winfrey.
RealAge was owned by Hearst Magazines, which purchased it for an estimated $60 million to $70 million in 2007, when the company had $20 million in revenue. As of 2009, the company was profitable, making its money from pharmaceutical companies for which it compiles test results of RealAge members to whom it sends highly targeted marketing messages by e-mail. On March 8, 2012, Sharecare acquired RealAge for an undisclosed amount.