What is "real men don't eat quiche"

prov. (context aphorism humorous English) The stereotypical man does not do things that are considered effeminate, as to do so would imply they are effeminate.

Real Men Don't Eat Quiche, by American Bruce Feirstein, is a bestselling tongue-in-cheek book satirizing stereotypes of masculinity, published in 1982 (ISBN 0-671-44831-5).

It popularized the term quiche-eater, referring to a man who is a dilettante, a trend-chaser, an over-anxious conformist to fashionable forms of lifestyle, and socially correct behaviors and opinions, one who eschews (or merely lacks) the traditional masculine virtue of tough self-assurance. A 'traditional' male might enjoy the ironically not so exotic egg-and-bacon pie if his wife served it to him; a quiche-eater, or Sensitive New Age Guy is alleged to make the dish himself, call it by its French name quiche, and serve it to his female life partner to demonstrate his empathy with the Women's Movement. Presumably, he would also wash up afterwards. These are also implied examples of ' women's work', and an attempt to taint the male character by association with such knowledge and activities.

The book's humor derives from the fears and confusion of contemporary 1980s middle-class men about how they ought to behave, after a decade of various forms of feminist critique on traditional male roles and beliefs.

The book was on the New York Times Best Seller list for 55 weeks, and sold over 1.6 million copies. An Australian adaptation by Alex Buzo was published later that year.