What is "re-ment"

, located in Chiyoda Tokyo, is a Japanese manufacturer of collectible plastic toys. The company's name is derived from a combination of the phrase "reform the entertainment", alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as mobile phone charms, doll fashions and magnets. Re-Ment miniatures have been featured in two television advertisements by the Kellogg Company for their Pop-Tarts pastry product.

In 2008, the company began a collaborative partnership with Disney on a popular line of miniature toys featuring Mickey Mouse and characters from Toy Story, Winnie-the-Pooh, Alice in Wonderland and other stories. In July 2009, Re-ment partnered with Sanrio on a line of Hello Kitty miniatures. Re-Ment's most recent collaboration is with San-X on a line of Rilakkuma miniatures.