Wikipedia
RacingThePlanet
RacingThePlanet is an organizer of off-trail and rough-country endurance foot-races, including the 4 Deserts. The company also operates an outdoor products store and a dried foods company.
The 2011 Kimberley Ultramarathon was the subject of a parliamentary inquiry in Western Australia after a number of competitors suffered life-threatening burns when a bushfire overran a part of the route.