What is "qello"

Qello is an on-demand digital entertainment company. Qello Concerts is an over-the-top content streaming service for HD concerts, music documentaries and related films. It licenses a variety of long-form concerts, documentaries, behind the scenes footage and interviews from both major and independent music labels. Its catalogue includes music ranging from classic rock to alternative rock to pop, from the 1920s to today. All videos on Qello are in HD and are professionally produced concert films or documentaries. Most are produced for theatrical release, TV release or DVD. Qello personalizes content based on user location and behavior.

The New York-based Qello launched in 2010 by co-founders Brian Lisi, Rich Johnson and Bob Frank. Brian Lisi serves as CEO and Bob Frank as president of Qello.