What is "purevolume"

PureVolume (formerly Unborn Media) is the first independently-run website of its type, allowing for the upload and stream of music files. PureVolume was created by Unborn Media, Inc; Mitchell Pavao; Brett Woitunski; and Nate Hudson, all from the University of Massachusetts.

PureVolume is a website for the discovery and promotion of new music and emerging artists. The mission was to give artists a new promotion tool. Each artist has a profile that typically contains basic info, updates, photos, shows and music for streaming. Artists have the option of making each of their songs available for free download. Listeners and fans are also able to create profiles to interact with artists and each other, as well as track and share music they like. PureVolume went through several layout changes and a change from orange to blue, but the layout from the homepage to the artist profiles has remained essentially the same since 2003.

The focus is on promoting "indie" music groups and artists, but some of them have become popular.

It was acquired by pop culture media conglomerate SpinMedia in 2010.