What is "puretty"

Puretty (, Japanese: , stylized as PURETTY) was a South Korean project girl group formed by DSP Media in 2012. Their name is a portmanteau of the words "pure" and "pretty". The group debuted in August in Japan with the song "Cheki☆Love" which was used as a soundtrack for the anime titled Pretty Rhythm: Dear My Future. Characters based on the group's members also appeared. They were also plans for the group to make their Korean debut later on. On 14 January 2014, DSP Media announced that the group had been disbanded with the possibility of its members debuting into other new groups in the future.