What is "punjabiyat"

Punjabiyat (meaning Punjabi-ness) is the name of the language revitalization movement of the Punjabi language and also the political, social and literary movement for preservation of Punjabi literature, Punjabi language and Punjabi culture by unity of Greater Punjab. In Pakistan, the goal of the movement is to stop the state-sponsored suppression of Punjabi in favor of Urdu, while in India the goal is to bring together the Sikh and Punjabi Hindus communities for speaking only Punjabi language in North Indian regions. Supporters in the Punjabi diaspora focus on the promotion of a shared cultural heritage.