Wikipedia
Punchd
Punchd was a mobile loyalty app for both Android and iOS.
The app was first built in 2009 by Reed Morse and Grantland Chew while at Cal Poly San Luis Obispo. Its original goal was to track historical purchases and help small business owners reward their return customers.
The app was turned into a company by Niket Desai, Xander Pollock and Reed Morse in 2010. The company joined 500 startups and employed Matt Joanou, Kareem Nassar and Nat Welch.
Google acquired the company in June 2011. In order to simplify and improve the Google experience for business owners and their customers, the team decided to retire the product in June 2013.