What is "puffkins"

Puffkins is a series of spherical stuffed animals distributed by Lisle, Illinois-based Swibco. It was introduced in 1997 as a competitor to Beanie Babies. Puffkins are sold with a tag containing a birthdate and poem, and like Beanie Babies, the toys have new designs introduced and other designs retired. Although Puffkins were retired in 2002, Swibco re-introduced the line as Puffkins 2 in 2007 with mostly the same design.