Find the word definition

Wiktionary
psychographics

n. The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.

Usage examples of "psychographics".

On the right you have the demographics and psychographics of the group the North American Testing Agency uses to test market our products.

Enmeshed in their spools, charts, print-outs and psychographics, the media-men are hoping this too.