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Longman Dictionary of Contemporary English
psephology
noun
EXAMPLES FROM CORPUS
▪ The fear this must engender day-in, day-out is more important than the minutiae of psephology.
▪ The introduction of psephology encouraged the growth of opinion polls as a guide to voting trends.
Douglas Harper's Etymology Dictionary
psephology

"study of elections," 1952, from Greek psephizein "to vote" (properly "to vote with pebbles," from psephos "pebble") + -logy.

Wiktionary
psephology

n. The predictive or statistical study of elections. (From 1952)

WordNet
psephology

n. the branch of sociology that studies election trends (as by opinion polls)

Wikipedia
Psephology

Psephology (from Greek psephos ψῆφος, 'pebble', which the Greeks used as ballots) is a branch of political science which deals with the study and scientific analysis of elections.

Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in the United Kingdom in 1952 by the historian R. B. McCallum to describe the scientific analysis of past elections.