What is "promite"

Promite is the registered brand name for a dark brown, salty food paste mainly used as a spread on sandwiches and toast similar to the better-known Vegemite and Marmite. Promite was invented in the 1950s by Henry Lewis & Company and marketed under the Masterfoods brand. Henry Lewis & Company later became MasterFoods Australia and New Zealand, before being bought out by the privately owned Mars family's group of companies in 1967. As Mars, Incorporated is a privately owned U.S. company, Promite is no longer an Australian-owned food. However, Promite is still manufactured and sold in Australia.

Promite is made from vegetables and yeast extract, and is high in various B vitamins. Promite has a sweeter taste, a darker colour and a softer, more spreadable texture than Vegemite.