What is "pricerite"

PriceRite is a chain of limited-assortment supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. Based in Elizabeth, New Jersey, PriceRite is owned by New Jersey-based Wakefern Food Corporation, the cooperative behind ShopRite Supermarkets and The Fresh Grocer. Prior to 2014, Wakefern owned and operated all PriceRite stores.

As of February 2016, there were 62 PriceRite supermarkets in the rapidly-growing chain, which opened six supermarkets in 2009, and four in 2010.