What is "pricena"

Pricena(Arabic: برايسنا) is a shopping comparison engine serving the Middle East. The site was initially launched in 2013 in the United Arab Emirates, then expanded to Egypt, Saudi Arabia and Kuwait. The origin of the name Pricena (pronounced Price-na) comes from a contraction of the words "Price" and "na", the latter meaning "our" in Arabic, thus forming "Our Price". The site allows online shoppers to compare prices of more than one million products from over 200 stores across the Middle East.