What is "press kit"

alt. A packaged set of promotional and news materials about a person, band or product for media to use. The kit will often include a cd or demo along with reviews, photos, and background information. The kit is distributed to media sources, such as radio stations and newspapers. n. A packaged set of promotional and news materials about a person, band or product for media to use. The kit will often include a cd or demo along with reviews, photos, and background information. The kit is distributed to media sources, such as radio stations and newspapers.

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.