Wikipedia
CyberLink PowerDVD is a media player for Microsoft Windows providing DVD playback, with Blu-ray playback available in higher editions. The current version, PowerDVD 15, is available in three editions: PowerDVD 15 Standard ( DVD only), PowerDVD 15 Pro ( Blu-ray playback) or PowerDVD 15 Ultra ( Blu-ray 3D playback).
PowerDVD is distributed on physical media or by download from the CyberLink website. It is often bundled with a variety of PC systems and peripheral devices (particularly optical drives) a strategy which has enabled CyberLink to claim it as "the market's #1 media playback product with annual distribution of over 100 million units".
PowerDVD Live was introduced in 2013, as an annual- or quarterly-fee subscription model including cloud storage, similar to Adobe Creative Cloud, under which consumers could ensure they remain on the latest version while paying but would lose the ability to use the software if their subscription lapsed.
PowerDVD was the first Blu-ray 3D software player to achieve certification from the Blu-ray Disc Association (BDA) under the new Blu-ray 3D standard (Profile 5.0).