Wiktionary
positive transition
n. 1 (context advertising English) one of four archetypal dramatic structure of commercials characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use. 2 (context advertising English) a narrative structure used in commercials known as “supporting actor-type” advertising.
Usage examples of "positive transition".
With its wealth and its joyous celebration of freedom, Los Angeles offered both the golden apple and the poisoned pear: positive transition and negative transition.