What is "pomarose"

Pomarose is a high-impact captive odorant patented by Givaudan. It is a double-unsaturated ketone that does not occur in nature. Pomarose has a powerful fruity rose odor with nuances of apples, plums and raisins, which is almost entirely due to the (2E,5Z)-stereoisomer, while its (2E,5E)-isomer is barely detectable for most people. Catalyzed by traces of acids, both isomers equilibrate however quickly upon standing in glass containers.