PoliticIt is a software company located in northern Utah. It launched its website in November, 2011. PoliticIt's website was initially designed to gather web content for each major politician running in the United States presidential election, 2012, assess the digital influence each politician has, and assign each politician an "It Score" which measures digital influence. Since its launch, PoliticIt has expanded its services to cover gubernatorial, senatorial, and congressional candidates in all 50 U.S. states after initially producing scores for Utah politicians. PoliticIt predicted more than 480 such races in 2012 with more than 91 percent accuracy. On PoliticIt.com, each candidate has a profile that contains background information, social network feeds, and local news. PoliticIt produced It Scores for the United States presidential election, 2012 that indicated Barack Obama would win on Election Day.