What is "plyboo"

Plyboo is one of the brands owned by Smith&Fong Co., a privately held building materials company based in San Francisco. Plyboo was launched as a brand in 1993 by Smith&Fong, the first U.S. company to sell imported bamboo flooring in North America. Although Smith&Fong Co. is the parent company, Plyboo has come to be how the company is primarily identified.