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Playdom

Playdom is an online social network game developer popular on Facebook, Google+ and MySpace. The company was founded in the San Francisco Bay Area by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, the market for games played on social networking sites was valued at $300 million, consisting mostly of online sales of virtual goods.

It is a wholly owned subsidiary of Disney Interactive, itself a division of The Walt Disney Company.