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Wiktionary
play up

vb. 1 (context British idiomatic English) To misbehave 2 (context idiomatic English) To make or attempt to make something appear more important, likely or obvious; to showcase or highlight

WordNet
play up
  1. v. move into the foreground to make more visible or prominent; "The introduction highlighted the speaker's distinguished career in linguistics" [syn: foreground, highlight, spotlight] [ant: background, background]

  2. ingratiate oneself to; often with insincere behavior; "She is playing up to the chairman" [syn: cozy up, cotton up, shine up, sidle up, suck up]