What is "planetread"

PlanetRead is a non-profit founded by Ashoka Fellow, Brij Kothari, to provide Same Language Subtitling on Bollywood music videos in the ‘same’ language that they are sung in to promote functional literacy. There are an estimated 650 million literate people in India. In reality, half the so-called ‘literates,’ more than 300 million people, can best be called ‘early-literate.’ They cannot read, for example, newspaper headlines.