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Pistis

In Greek mythology, Pistis (Πίστις) was the personification of good faith, trust and reliability. She is mentioned together with such other personifications as Elpis (Hope), Sophrosyne (Prudence), and the Charites, who were all associated with honesty and harmony among people.

Her Roman equivalent was Fides, a personified concept significant in Roman culture.

Additionally, a close linkage between pistis and persuasion developed through the discussion of faith and was further morphed by an understanding of pistis as a rhetorical technique.