What is "pinkwash"

vb. 1 To cover in a coat of pink paint. 2 To promote consumer goods and services using support of breast cancer-related charities. 3 (context LGBT English) To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.

Pinkwash is an American punk rock band formed in 2014 in Philadelphia, Pennsylvania, United States. After releasing 2 EPs on Sister Polygon Records they released their debut album on Don Giovanni Records in 2016.