What is "pinkathon"

The Pinkathon first run in 2012, is India's Biggest women’s run, organised by the United Sisters Foundation and created with the specific purpose of getting more and more women to adopt a fitter lifestyle for themselves and their families, and to highlight the need for increased awareness about Breast cancer and other issues that put women’s lives at risk. State Bank of India took up the title sponsorship of the Pinkathon in 2014.