What is "physioeconomics"

Physioeconomics (or physio-economics) is an extension of experimental economics research that collects physiological parameters in addition to recording behavior. These measures can include skin conductance, blood pressure and the pulse of the subject. Experiments typically present subjects with economic decisions in a game–like context.

The term has also been used by Philip M. Parker in his book Physioeconomics to refer to his theory of the physiological basis of economics, according to which the equatorial paradox (that countries further from the equator have higher GDP per capita) is explained by the pressure on humans located in cold climates to restore their physiological homeostasis, for example by agriculture and wealth-creation.