What is "phubbing"

Phubbing is a term coined as part of a campaign by Macquarie Dictionary to describe the habit of snubbing someone in favour of a mobile phone. In May 2012, the advertising agency behind the campaign—McCann Melbourne—invited a number of lexicographers, authors, and poets to coin a neologism to describe the behaviour. The term has appeared in media around the world, and was popularized by the Stop Phubbing campaign created by McCann.