Wikipedia
Percent-encoding
Percent-encoding, also known as URL encoding, is a mechanism for encoding information in a Uniform Resource Identifier (URI) under certain circumstances. Although it is known as URL encoding it is, in fact, used more generally within the main Uniform Resource Identifier (URI) set, which includes both Uniform Resource Locator (URL) and Uniform Resource Name (URN). As such, it is also used in the preparation of data of the application/x-www-form-urlencoded media type, as is often used in the submission of HTML form data in HTTP requests.