What is "pelotonia"

Pelotonia founded in Columbus, Ohio in 2008, is a grassroots bike tour that funds cancer research at The Ohio State University. Pelotonia is a two-day experience that includes a weekend of cycling, entertainment and volunteerism. As a 501(c)3 not for profit organization, Pelotonia raises millions of dollars each year for cancer research at The Ohio State University Comprehensive Cancer Center - James Cancer Hospital and Solove Research Institute. Pelotonia's operating expenses are covered by funding partners, so that 100% of every Rider raised dollar goes directly to fund cancer research.