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Pakistan Software Houses Association for IT and ITES ([email protected]) is a trade body and a registered association, was founded in the year 1992, primarily to promote and develop the software and services industry in Pakistan and to protect the rights of its members. PASHA is the sole non-profit organization that helps the IT industry in Pakistan be heard in the global arena. PASHA is funded by the companies that are its members and it organizes activities that promote the image and achievements of the industry. It works with the Government of Pakistan to develop IT friendly Environment in Pakistan. [email protected] won several Asia Pacific ICT awards and is a body which conducts ICT award in Pakistan.

Google with the collaboration of [email protected] created a social Innovation Fund to fund technological innovation in Pakistan.