What is "ourcolony"

OurColony is a search opera type alternate reality game and a viral marketing campaign for the marketing of a successor to the Microsoft Xbox. The game asks players to form colonies and earn points by completing various tasks. This use of an ARG is similar to I Love Bees, which was a viral marketing campaign for the Xbox game Halo 2 and another recent ARG for the Xbox 360 game Halo 3.