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OSell is a Chinese cross-border e-commerce group with its headquarters in the south western city of Chongqing in the Yuzhong District. All global operations are conducted through its office in Hong Kong. A subsidiary of DinoDirect China Limited, it includes a B2B platform and a trade fairs and exhibitions concern under the Global OConnect brand. The Group's original B2B2C approach is built on China's popularity for cross border B2B e-commerce as well as its position as the world's largest e-commerce market. It considers itself "the Chinese supply chain partner" of overseas buyers.

OSell aims to be a one-stop solution for commerce with a network of warehouses and display centres throughout the world while allowing manuacturers to sell directly to retailers and bypassing the middle man. Virtually everything from clothes to jewellery to consumer electronics to security items can be sourced through its platform. In addition, to promoting e-commerce, the Group organises and co-organises related forums, summits and conferences such as the China-Russia e-Commerce Summit held in Moscow, Russia in 2015.

The Group was established by Kevin Fenn in 2010.