What is "orvis"

Orvis is a family-owned retail and mail-order business specializing in high-end fly fishing, hunting and sporting goods. Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States.

Characterized by the leading fly-fishing trade journal as an "800-pound gorilla" in the fly-fishing industry, Orvis is recognized for its "unparalleled influence on the sport" and outstanding customer service. The company has changed hands only twice and has had only five CEOs in its history.