What is "optimizely"

Optimizely is a firm that makes customer-experience optimization software for companies. The Optimizely platform technology provides businesses with the ability to conduct A/B testing, in which two versions of a page can be compared for performance. Similarly, multivariate testing can also be done. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving advertisements on webpages. The firm's offering includes a testing product for websites (both desktop and mobile), as well as a testing solution for iOS apps.