What is "opportunity engineering"

n. profiting from uncertainty while mitigating risk

Opportunity Engineering (commonly abbreviated as OE) is the process which allows a person to assess uncertain opportunities and find ways of selecting only those where he (or she) can engineer the chance to capture their high upside potential and slice out the downside. OE allows to select and pursue ideas that reach a long way into the upside potential and wrench out profits, while at the same time allows a person to contain risk to little more than his (or her) existing business risk.