What is "opower"

Opower is a publicly held Software-as-a-Service company that provides cloud-based software to the utility industry and their customers . Working with 95+ utilities and serving 50+ million homes in 9 countries, Opower's customer engagement platform positions utilities as trusted energy advisors to the customers they serve. Opower's software provides customers with better information about their energy consumption, along with personalized ways to save energy and money. Opower's technology platform analyzes more than 300 billion meter reads to deliver its services, and has created enough energy savings through behavior change to power all the homes in a city of 1 million people for a year. The average customer receiving the Opower platform has cut energy usage by more than 2.5 percent.

The American Council for an Energy-Efficient Economy concluded in a June 2010 report that customer-feedback programs, like Opower's, could boost energy security, help the environment and save consumers money. According to the study, "feedback is proving a critical first step in engaging and empowering consumers to thoughtfully manage their energy resources".