What is "operatunity"

Operatunity was a talent search— and Michael Waldman's film that documented it— in which the English National Opera conducted a nationwide search to find someone in the United Kingdom without professional opera experience, who could be coached to sing in a staged opera— Verdi's Rigoletto in the event— on the stage of London's Coliseum Theatre in the company of world-class performers, part of the ENO's regular season.