What is "opendorse"

opendorse is an online platform that connects marketers with athletes to build endorsement campaigns.

Founded in 2013, the company is based in Lincoln, Nebraska. Founders Blake Lawrence and Adi Kunalic built and sold a 25 person social media agency that used social media to connect brand clients with customers and athletes with fans. In 2011, Lawrence and Kunalic began to leverage athletes in brand campaigns and were exposed to the challenges of activating athletes. Lawrence and Kunalic, along with Timothy Braun, subsequently founded opendorse.

There are currently over 1,000 active athletes on opendorse, including Rob Gronkowski, Andre Drummond, Jamaal Charles, Joe Flacco, and Sydney Leroux. opendorse has partnerships with the NFL Players Association and UFC. They have activated more than 1,500 endorsement deals to date and currently works with over 3,000 athletes, 1,000 marketers and 500 sports agents.

In April 2015, opendorse received a $1.75 million investment led by Flyover Capital.