What is "open...."

Open.... was the trading name of Open Interactive Limited, which was a subsidiary of British Interactive Broadcasting. British Interactive Broadcasting was in turn owned by a consortium consisting of companies involving HSBC, British Telecom, Matsushita and BSkyB. Launching a few months late in August 1999, it only survived until the service was acquired and rebranded by BSkyB in October 2001, losing 116 million. The service was awarded a Design Council Millennium Product Award.

Following disappointing revenues and a shift in marketing at Sky, BSkyB bought out the remaining shares of Open in May 2001 and the service was rebranded as " Sky Active".