What is "omore"

OMORÉ Ice Cream is an ice cream brand in Pakistan. It is manufactured by Engro Foods Limited that is a subsidiary of Engro Corporation, a multipurpose manufacturing company. It was established in 2004 and is mainly involved in the manufacturing and marketing of various industrial and consumer products including dairy products, fruit juices, ice cream, industry, chemicals and rice/agriculture produce. The brand OMORÉ was introduced in 2009.