What is "olodum"

Olodum is a bloco-afro from Salvador's carnival, in Bahia. It was founded on April 25, 1979 during the carnival season as a leisure option for residents of Maciel-Pelourinho, guaranteeing them the right to play at the carnival in one block and in an organized manner. It is a non-governmental organization of the Brazilian black movement. Its headquarters are located in the historic center of Salvador, Pelourinho, which hosts most of its presentations. Its CEO is João Jorge Rodrigues.

Olodum develops activism to combat social discrimination, boost the self-esteem and pride of African-Brazilians, and defend and fight to secure civil and human rights for marginalized people in Bahia and Brazil. Currently, it has a social project called Escola Olodum (Olodum School).