Wikipedia
The Octalysis Framework is developed by Gamification Guru Yu-Kai Chou, who has spent more than 13 years as a pioneer in gamification. Yu-Kai was voted Gamification Guru of the year by peers and clients in 2014 and 2015.
Octalysis is a human-focused gamification design framework that lays out the eight core drives for human motivation.
Most systems are “function-focused”, designed to get the job done quickly. This is like a factory that assumes its workers will do their job because they are required to. However, Human-Focused Design remembers that people in a system have feelings, insecurities, and reasons why they want or do not want to do certain things, and therefore optimizes for their feelings, motivations, and engagement.
The framework lays out the structure for analyzing the driving forces behind human motivation.
It is the process of applying the core behaviour drives that motivate a user to complete a task more efficiently through an interactive experience. The Octalysis framework is used in healthcare, fitness, education, training, company, and product design to increase user engagement, ROI and motivation.