Wikipedia
Obay is a fictional mind control medication at the centre of a viral marketing campaign begun in February 2008 by Colleges Ontario, the advocacy group for colleges and institutes of applied arts and technology in the province of Ontario, Canada, and developed by the Smith Roberts advertising agency. The campaign seeks to eliminate what the group calls "academic snobbery" on the part of parents, who often see colleges as inferior to universities, and who may push their children towards the latter option against their wishes.
Usage examples of "obay".
Al-Moizz, or Abu Tamim, a great-grandson of Obaid Allah, the founder of the Fatimite dynasty at Tunis, sent his general Jawhar with an army to invade Egypt.
But this was drawne of six vnequall beasts,On which her six sage Counsellours did ryde,Taught to obay their bestiall beheasts,With like conditions to their kinds applyde:Of which the first, that all the rest did guyde,Was sluggish Idlenesse the nourse of sin.