What is "oaklandish"

Oaklandish is a fashion line and retail store located in Oakland, California, in the United States. The brand promotes civic pride through a series of T-shirts, hoodies and accessories showcasing symbols of Oakland. The company logo is a modified version of the city logo, an Oak tree with wide outspread roots. Ten percent of proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program. Everything sold in the store is made in the United States.