What is "noynoying"

Noynoying (pronounced noy-noy-YING or noy-NOY-ying) is a protest tactic in the form of neologism which critics of Philippine President Benigno Aquino III have used to question his work ethic, alleging inaction on Aquino's part on the issues of disaster response and of rising oil prices. A play on the term planking and Aquino's nickname, "Noynoy", Noynoying involves posing in a lazy manner, such as sitting idly while resting their heads on one hand and doing nothing.

While the first documented use of the term dates back to October 2011, the term usage became more widely spread when protesters started using it as a protest gimmick in 2012, catching widespread attention from mainstream media and spreading virally on social media. The origins of Noynoying as a protest device have been strongly associated with the Re-affirmist faction of the Philippine's leftist movements, although its use has since spread to other groups generally critical of Aquino, regardless of affiliation.

In response, the Aquino administration expressed confidence that Noynoying would not catch on with the public.