What is "now, now"

interj. 1 A gentle reproach or admonition. 2 A reassurance.

Now, Now, formerly known as Now, Now Every Children, is an American indie rock band formed in Blaine, Minnesota and based in Minneapolis. The band is composed of Cacie Dalager (vocals, guitar, keyboard), Bradley Hale (drums, backing vocals), and Jess Abbott (guitar, vocals).