What is "novosbed"

Novosbed Inc. is a mattress brand and E-commerce retailer with operations in the United States and Canada. Novosbed operates an exclusively online storefront, with no physical store locations, and offers a 120-night in-home trial to customers. Sam Prochazka co-founded Novosbed.com in 2009 to give consumers an alternative to what he refers to as "the ubiquitously pushy, deceptive, and expensive mattress buying experience".